Dear ladies,

did you know that the pomegranate is one of the healthiest fruits on Earth? Used in medicine for thousands of years, it’s believed the fruit was first cultivated in the Middle East, quickly spreading across the Mediterranean. Since the Middle Ages people have consumed pomegranates to reap their extensive health benefits, most famously for their anti-inflammatory qualities. Since then, the fruit has been found to help with everything from cancer prevention to fertility.

As an all around immune system improver, pomegranates contain a range of antioxidants. Derived from the latin ‘Punica Granatum’ and the medieval, French for ‘seeded apple’, the thick skinned fruit holds hundreds of seeds, all surrounded by a juicy, red covering known as an aril.

Bursting with goodness, it is antioxidants known as punicalagins and punicic acid, found in the oil of the seed, that provide the most benefits. It’s the punicalagins that have the most impressive traits, with their anti-inflammatory properties being known to combat heart disease, type two diabetes, obesity and Alzheimer’s disease, even being linked to improving memory.

The anti-inflammatory qualities have been scientifically proven to reduce inflammatory activity in colon cancer cells. In addition, pomegranates in your diet could help fight against prostate cancer. One of the most common cancers in men, lab studies have suggested that pomegranate extract can slow cancer cell reproduction and in some cases has even been known to cause death of cancer cells.


The same anti-inflammatory traits in pomegranates can help with joint pain and various forms of arthritis. The compound known as flavonols, found in the fruit and in pomegranate juice, blocks the enzymes that are known to damage joint tissue, helping to prevent the inflammation that causes arthritis.

A great source of vitamin C, one pomegranate has almost half of your daily recommended dosage of the vitamin, whilst the juice has three times higher levels of antioxidants than green tea. It is these antioxidants that possess excellent anti-inflammatory qualities that protect so many of our cells from damage.

A superb digestive aid, pomegranate juice provides many benefits for sufferers of a number of inflammatory bowel diseases. Drinking just 150mls a day for two weeks has been found to drastically reduce hypertension, high blood pressure and cholesterol, lowering the risk of both heart attack and stroke; one of the leading causes of premature death in men.

Consuming both the juice and the physical seeds of the fruit has been shown to increase sperm functionality and help with erectile dysfunction. Whilst studies for these claims are ongoing, pomegranates have been found to increase testosterone levels in men, leading to an increased sex drive.

Pomegranate juice also protects the heart and arteries. Reducing muscle soreness and improving recovery rates, the juice decreases the oxidative damage caused to cells by exercise. The high level of antioxidants can also help fight man-flu, the common cold and bacterial and fungal infections.

So, what are you waiting! Let’s take care of our men and make the drink!;)

Before rushing out to buy the biggest bottle of the juice you can find or ordering crates of the fruit to be delivered to your office, it’s important to consult a doctor before making drastic changes to your diet and to check that the properties of the juice will not interfere with any existing medication you are taking. 






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